BAURAN PEMASARAN 4P SAYURAN SECARA HIDROPONIK

Abstract

Based on the internship activities using the observation method and direct interviews in the field, the objectives of the internship at CV. Faruq Farm as follows, trains students to gain skills and work experience, uses technology, manages work, and solves problems, human resource management and land infrastructure facilities, provides provision and experients for student to work in the field of agricultural companies, building a student work ethic as developed and required at Faruq Farm. The benefits of the internship are to increase scientific insight regarding the hydroponic vegetables cultivation process. CV. Faruq Farm Situjuah Banda Dalam in Situjuah Limo Subdistrict, District 50, West Sumatra has implemented the 4P marketing mix (Price, Place, Prodact, and Promotion). The 4P marketing mix can be applied in the hydroponic vegetables business because it can reach a wide range of markets and consumers because business people will pay attention to products, prices, promotions, and the place to build a business or business must be strategic because a strategic location can affect the income or profits of a business.